Clue: Kwik-E-Mart owner on 'The Simpsons' We have 1 answer for the clue Kwik-E-Mart owner on 'The Simpsons'. See the results below. Possible Answers: APU; Related Clues: 'The Simpsons' storekeeper; Kwik-E-Mart clerk on 'The Simpsons' Homer Simpson's Indian friend 'The Simpsons' shopkeeper; Slushy seller on 'The Simpsons' 'The Simpsons' regular. The Simpsons Wrestling parodies the so-called business of sports entertainment with 22 characters (13 of which are playable) from the fictitious town of Springfield. Including the immediate family of Homer, Marge, Bart, Lisa, and Maggie Simpson, you can wrestle as the town drunk Barney or the Kwik-E-Mart attendant Apu.

The Kwik-E-Mart (spelled 'Quick-E-Mart' in 'Bart the General') is a convenience store in the animated television seriesThe Simpsons. It is a parody of American convenience stores, such as 7-Eleven and Wawa Inc., and depicts many of the stereotypes about them. It is notorious for its high prices and the poor quality of its merchandise. It is run by an Indian-American named Apu Nahasapeemapetilon.^[1] It first appeared in the episode 'The Telltale Head' and has since become a common setting in The Simpsons.

In July 2007, eleven 7-Eleven locations in the United States and one in Canada were transformed into Kwik-E-Marts as part of a special promotion for The Simpsons Movie. Also in 2007, gift shops modeled after the 'Kwik-E-Marts' were opened in Universal Studios Florida and Universal Studios Hollywood, where they are a companion to 'The Simpsons Ride'.

Role in The Simpsons[edit]

In The Simpsons the Kwik-E-Mart is a convenience store that sells the usual fare at extraordinarily high prices,^[2] including the always popular Squishee.^[3] The backstory is that the Kwik-E-Mart chain was started somewhere in the Himalayas.^[2] In The Simpsons the Kwik-E-Mart is operated by an Indian American character named Apu Nahasapeemapetilon, who mans the store with his brother Sanjay and is a caricature of the stereotypical 'foreign born' convenience store clerk.^[1] Apu proudly gouges customers and sells tainted merchandise, such as rotten meat or expired milk.^[2][4] The Kwik-E-Mart is quite often the target of robbers, leading to Apu having been shot on several occasions.^[2][5][6]

Real-world versions[edit]

7-Eleven promotion[edit]

In July 2007, convenience store chain 7-Eleven converted 11 of its stores in the United States and one in Canada (Coquitlam) into Kwik-E-Marts to promote The Simpsons Movie. The concept was first visualized in 2006 by Fox's advertising agency, and the approximately 10 million dollar (US) cost of the promotion was borne by 7-Eleven.^[7] Another part of the promotion was a contest where customers who purchased a slurpee or sandwich also received a coded game piece that could be entered into a website. The grand prize of the contest was to be animated into an episode of The Simpsons.^[7] Prior to July, the promotion had long been known but the locations were kept a secret until the morning of July 1, when the 12 stores were made over with industrial foam, vinyl and Kwik-E-Mart signs.^[8]

These 12 locations, as well as the majority of other North American 7-Elevens, sold products found in The Simpsons, such as 'Buzz Cola', 'Krusty-O's', 'Squishees', pink frosted 'Sprinklicious doughnuts' and other Simpsons-themed merchandise. The Squishees were Slurpees that are sold in special collector cups and the Krusty-O's were made by Malt-O-Meal.^[8] Several other 7-Eleven items, such as sandwiches, were sold in Simpsons-themed packaging.^[8] It was decided that Duff Beer would not be sold due to the movie being rated PG-13, and the promoters wanted to have 'good, responsible fun,' though it was noted that it was a tough decision.^[8] However, a Duff Energy Drink was released in place of the Duff Beer.^[9]

The promotion resulted in a 30% increase in profits for the changed 7-Eleven stores.^[10] Many of the stores sold out of their special Simpsons products within a few days of the start of the promotion.^[11] The conversions lasted through early August, when the stores were converted back to 7-Elevens.^[12]

There was a mild controversy when the promotion offended members of the Indian-American community who felt that Apu is a caricature that plays on too many negative stereotypes. Despite this, 7-Eleven reported that many of its Indian employees have reacted positively to the idea,^[7] although it was noted that it was 'not a 100 percent endorsement.'^[8]

Universal Studios[edit]

On October 17, 2007, a gift shop that was modeled after a Kwik-E-Mart was opened at Universal Studios Florida. One also opened at Universal Studios Hollywood at a later time.^[13] They replaced the old Back to the Future gift shop^[14] and supplement The Simpsons Ride, which opened in Spring 2008. The stores sell Simpsons-related merchandise like Flaming Moe's Energy Drinks^[13] and Squishees.^[15]

Broadway At The Beach[edit]

On August 17, 2018, a gift shop modeled after a Kwik-E-Mart opened at Broadway at the Beach in Myrtle Beach, South Carolina. The gift shop is placed at the exit of a 4D ride based on The Simpsons and is housed in a replica of The Azteca theatre from the series,^[16] which opened in 2019.^[17] The store sells Buzz Cola, Lard Lad Donuts, and Squishees along with merchandise from the show.^[18]

References[edit]

1. ^ ^abTurner 2004, p. 330.
2. ^ ^abcdDaniels, Greg; Kirkland, Mark (1994-02-10). 'Homer and Apu'. The Simpsons. Season 05. Episode 13. Fox.
3. ^McGrath, Dan; Lynch, Jeffrey (1993-11-18). 'Boy-Scoutz N the Hood'. The Simpsons. Season 05. Episode 08. Fox.
4. ^O'Donnell, Steve; Moore, Steven Dean (1998-02-08). 'The Joy of Sect'. The Simpsons. Season 09. Episode 13. Fox.
5. ^Gould, Dana; Michels, Pete (2002-05-22). 'Poppa's Got a Brand New Badge'. The Simpsons. Season 13. Episode 22. Fox.
6. ^Omine, Carolyn; Kruse, Nancy (2005-05-08). 'A Star Is Torn'. The Simpsons. Season 16. Episode 18. Fox.
7. ^ ^abcJosh Grossberg (2007-07-02). 'Cowabunga! 7-Elevens Get Kwik-E Makeover'. E! News. Archived from the original on 2007-10-12. Retrieved 2007-10-30.
8. ^ ^abcde'7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion'. Associated Press. 2007-07-01. Archived from the original on 2007-07-04. Retrieved 2007-07-03.
9. ^'Duff Energy Drink'. xoxide.com. Archived from the original on 2007-07-12. Retrieved 2007-07-31.
10. ^Gail Schiller (2007-07-06). 'D'oh! 'Simpsons' limits tie-in partners'. The Hollywood Reporter. Archived from the original on 2007-07-08. Retrieved 2007-07-06.
11. ^'Kwik-E-Mart Comes to Life'. ABC News. 2007-07-03. Archived from the original on 2007-09-17. Retrieved 2007-10-30.
12. ^Jenn Dolari (2007-08-10). 'Fadza! Damn yoo Fadza!'. Jenn Dolari's LiveJournal blog. Archived from the original on 2012-12-25. Retrieved 2007-08-10.
13. ^ ^abBrady MacDonald (2007-11-12). 'Simpsons Kwik-E-Mart opens at Universal Studios'. Los Angeles Times. Archived from the original on 2007-12-15. Retrieved 2007-11-10.
14. ^Rosario Santiago (2007-10-28). 'The Simpsons: Springfield's Kwik-E-Mart Opens in Universal Studios'. Orlando Sentinel. Archived from the original on 2008-09-14. Retrieved 2007-10-30.
15. ^Dewayne Bevil (2007-10-26). 'Simpsons' Kwik-E-Mart gets the Universal seal of Apu-val'. Orlando Sentinel. Archived from the original on 2008-03-18. Retrieved 2007-10-30.
16. ^'Calling all Simpsons show fans: This new MB attraction features the cartoon's world'. The Sun News. Archived from the original on 2018-08-13. Retrieved 2018-08-12.
17. ^Blondin, Alan (2019-04-01). 'Kwik-E-Mart has company: Simpsons in 4D theater has opened at Broadway at the Beach'. The Sun News. Archived from the original on 2019-04-04. Retrieved 2019-04-04.
18. ^'D'oh! Kwik-E-Mart from 'The Simpsons' opens in South Carolina'. ABC11 Raleigh-Durham. 2018-08-27. Archived from the original on 2018-08-28. Retrieved 2018-08-28.

Bibliography

• Turner, Chris (2004). Planet Simpson: How a Cartoon Masterpiece Documented an Era and Defined a Generation. Foreword by Douglas Coupland. (1st ed.). Toronto: Random House Canada. ISBN978-0-679-31318-2. OCLC55682258.

External links[edit]

• Apu's profile at TheSimpsons.com

'Homer and Apu' is the thirteenth episode of The Simpsons' fifth season. It originally aired on the Fox network in the United States on February 10, 1994. In the episode, Homer participates in a hidden-camera investigation of spoiled food being sold at the Kwik-E-Mart. The chain's corporate office fires Apu and replaces him with actor James Woods, who is doing research for an upcoming film role. Apu misses his job, so he and Homer travel to India to persuade the head of the Kwik-E-Mart corporation to rehire him.

The episode was written by Greg Daniels and directed by Mark Kirkland. James Woods made a guest appearance as himself. The episode features cultural references to films such as The Hard Way, JFK, and Lawrence of Arabia.

Since airing, the episode has received mostly positive reviews from television critics. It acquired a Nielsen rating of 13.3, and was the highest-rated show on the Fox network the week it aired.

Plot[edit]

At the Kwik-E-Mart, Apu scribbles out the expiration date on a package of ham instead of throwing out the spoiled food. Homer contracts food poisoning after eating the expired ham. When he recovers, Homer complains to Apu, who gives him two five-pound buckets of expired shrimp to placate him. Homer eats the shrimp and becomes ill again. While recovering at home, Homer sees the Channel 6 investigative news program Bite Back with Kent Brockman. Lisa suggests asking the show's producers to investigate the Kwik-E-Mart.

Simpsons Wrestling Kwik E Mart Employee Simpsons

Kent gives Homer a giant novelty hat containing a spy camera to expose Apu for selling expired food. Homer panics and discards the hat after Apu mistakes its electronic buzzing sound for a bee, but the camera catches Apu dropping a hot dog on the floor and returning it to the roller grill. Apu is fired by corporate headquarters — despite complying with their unsanitary food-handling policies — and is replaced by actor James Woods, who is doing research for a role in an upcoming film.

When Apu arrives at the Simpsons' house, Homer thinks he is trying to strangle him, but Apu's posture is merely the traditional form of apology in the Indian village where he was born. Apu hopes to work off his karmic debt for selling Homer expired food by performing work for the Simpsons. At first, Homer is reluctant to accept Apu's help, but soon the family appreciates his dutiful behavior.

Apu still misses his job at the Kwik-E-Mart, so Homer accompanies him to the head office in India. There they meet with the head of the Kwik-E-Mart corporation, who grants them only three questions. When Homer wastes the questions on inane banter, the man refuses to help Apu. This time an enraged Apu chokes Homer before they return home disappointed.

When Apu returns to the Kwik-E-Mart to 'face his demons,' a robber bursts into the store with a gun. He shoots at Woods, but Apu saves him by leaping in the bullet's path. At the hospital, Dr. Hibbert says Apu survived because the bullet ricocheted off another bullet lodged in his chest from a previous robbery. Grateful for Apu's heroism, Woods gives him his job back and leaves to 'battle aliens on a faraway planet' in his next film.

Production[edit]

The episode was written by Greg Daniels, and directed by Mark Kirkland. It was the first full episode of the show that Daniels wrote.^[1]The Simpsons writers Al Jean and Mike Reiss, who were show runners during the previous two seasons, came up with the idea for the episode. They left the idea with David Mirkin, who took over the job as show runner during this season. Mirkin said he was 'very excited and intrigued' with the idea of the episode. Soon thereafter, he assigned Daniels to write the script because he knew that Daniels would 'step up' and 'throw himself into it'.^[2] In an interview with the Chicago Tribune, Mirkin stated that when he took over the show, he wanted to 'bring it back' to character and story; unlike the previous season, which got 'so fast-moving and so full of cutaway gags'. Mirkin added: 'I explored the characters a little more, took them a little further. I had one of the first episodes where Homer was really tempted by another woman, 'The Last Temptation of Homer', and Bart having a girlfriend even nastier than himself, 'Bart's Girlfriend', plus more of a focus on side characters. We did the first episode to really feature Apu as a main character. Those were my goals.'^[3] Kirkland said he was grateful that he got to work with a 'wonderful crew' on the episode, including Bob Anderson, who he thought was a 'wonderful' director. Kirkland said that Anderson assisted him on the episode and did 'fine animation throughout'.^[4]

When Mirkin took over as show runner, he listed actor James Woods as one of the people he would most like to guest star on the show. Michael Caine was originally supposed to be the actor in the episode who takes over Apu's job at the Kwik-E-Mart, but he rejected the role. The story was therefore rewritten so that Woods received Apu's job instead.^[2] When the season was in production, producer Bill Oakley wrote on the online fan forum alt.tv.simpsons that David Bowie was being considered for the guest role in this episode.^[5] Woods was one of animation director David Silverman's favorite guest stars.^[6] Mirkin said he provided one of the 'most fantastic' performances ever on the show, and commented that he 'nailed' all of his lines and was 'so funny, right at the top of his head'.^[2] Mirkin said that when most guest stars come in to record their lines for the show, they are a little nervous because they have never done voice-over before. Mirkin noted, however, that Woods was a 'fearless guy' and he was 'so excited to do it because he was a huge fan of the show'.^[2] Silverman noted that in addition to his humorous ad-libbing, Woods's tendency to hesitate while speaking was 'great for animation', explaining that it made the character feel more realistic.^[7] 'Homer and Apu' features the popular Simpsons song 'Who Needs the Kwik-E-Mart?', sung by Apu and the Simpson family. The song was written by all of the show's writers in the writer's room, and it was composed by Alf Clausen.^[1] The song later appeared on the soundtrack album Songs in the Key of Springfield, which was released on March 18, 1997, and compiled many musical numbers from the show.^[8]

Cultural references[edit]

The episode features cultural references to many American and British films. Woods becoming a convenience store clerk to prepare for a film is similar to Nick Lang (Michael J. Fox) becoming a police officer in the 1991 film The Hard Way, which Woods also starred in (this is a reversal of roles: Woods played the cop that Lang was saddled with in the film).^[9] When Kent asks Homer if he is willing to go undercover to 'nail' Apu, Homer replies: 'No way, man, get yourself another patsy!' This is a reference to a line in the 1991 film JFK.^[9] The scene of Homer and Apu riding on mules to the Springfield Airport, with their luggage strapped to the mules' backs, is similar to a scene from the 1962 film Lawrence of Arabia.^[2] In his Kwik-E-Mart job interview, the interviewer asks Woods why he would want to work at the Kwik-E-Mart, to which he replies: 'To be honest, in my upcoming movie I'm going to be playing this tightly-wound convenience store clerk and, I kind of like to research my roles and really get into it. For instance, in True Believer I actually worked in a law firm for two months. And then, the film Chaplin I had a little cameo in that. I actually traveled back in time, back to the twenties, where... Well, I've said too much,' referencing the 1989 film True Believer and the 1992 film Chaplin.^[10]

Reception[edit]

Ratings and critical reviews[edit]

In its original American broadcast, 'Homer and Apu' finished twenty-sixth in the ratings for the week of February 7–13, 1994, with a Nielsen rating of 13.3. The episode was the highest-rated show on the Fox network that week.^[11] The song 'Who Needs The Kwik-E-Mart?' was nominated for an Emmy Award in the 'Outstanding Individual Achievement in Music and Lyrics' category.^[12]

Since airing, the episode has received mostly positive reviews from television critics.

The authors of the book I Can't Believe It's a Bigger and Better Updated Unofficial Simpsons Guide, Warren Martyn and Adrian Wood, wrote: 'One of the very best, with the gags coming thick and fast. We particularly like the spy camera concealed in Homer's massive stetson, Apu and Marge's trip to the Monster Mart, and 'Who Needs the Kwik-E-Mart?', possibly the cleverest song in the series. And the Christians harassing people at the Indian airport, and Homer's wastage of three questions, and James Woods' parting words to the Simpsons, and the footage of Apu doing a hummingbird impression...'^[9]

DVD Movie Guide's Colin Jacobson said: 'The first episode to focus on Apu, this one works well. Our glimpses of Apu’s sleaziness and culture are entertaining, and the 'Who Needs the Kwik-E-Mart?' tune is one of the better musical numbers [of the show].' Jacobson went on to say: 'Also count James Woods as one of the all-time best guest stars, which is likely why he gets many more lines than the average cameo voice.'^[13]

Total Film's Nathan Ditum named Woods' performance in the episode the 19th best guest appearance on The Simpsons.^[14]

Patrick Bromley of DVD Verdict gave the episode a grade of A+ and commented that it features one of the best musical numbers in the show's 'history of great musical numbers'.^[15]

Adam Suraf of Dunkirkma.net named it the best episode of the season, and added: 'I don’t know what it is about this episode — the 'Who Needs the Kwik-E-Mart?' song number; James Woods filling in for Apu at the store; or Homer's wise line 'I've learned that life is one crushing defeat after another until you just wish Flanders was dead' — but the entire affair is inspired. [...] It's in the little details that make this episode the year's best, and solidifies The Simpsons as the funniest sitcom of all time.'^[16]

AskMen.com ranked 'Homer and Apu' as number six on its list of the top ten The Simpsons episodes.^[17]

Bill Gibron of DVD Talk gave the episode a score of 5 out of 5.^[18]

Analysis[edit]

The episode has become study material for sociology courses at University of California Berkeley, where it is used to 'examine issues of the production and reception of cultural objects'.^[19] In the book Leaving Springfield, Duncan Beard said the episode served as a parody of the peculiarities of the American convenience store. Beard particularly cited the Muzak and the dinging bell as Homer and Apu entered the Kwik-E-Mart in India, and the sign that read, 'The Master Knows All (except combination to safe)'. Beard said, 'Here the show presents its own instance of the global culture of consumer capitalism, transplanted intact and indistinguishably unaltered from the suburbs of America to a mountain top in some indefinable region of the post-partitioned Commonwealth nation of India, purely for the purpose of parodically criticizing the banality of quick-stop stores.'^[20]

Paul Cantor, who analyzed the episode in his book Gilligan Unbound: Pop Culture in the Age of Globalization, said, 'The Simpsons could offer no better image of the bizarre logic of contemporary globalization than a worldwide convenience store empire run by an enlightened guru from the sacred mountains of India.' Cantor also specifically cited the 'Master Knows' sign, which he said combined the perceived wisdom of the East with the business acumen of the West.^[21]

Tasleem Shakur and Karen D'Souza write in their book Picturing South Asian culture in English that 'Homer and Apu' typifies the key articulation of the character of Apu juxtaposed to Homer, 'something like his alter-ego', where Homer is the all American, Duff drinking, rather lazy nuclear plant worker, and Apu is the immigrant, clean living, hard working, small businessman. Their friendship, the authors added, is typically of a strong degree of mutual respect and a kind of admiration for what the other represents.^[22]

References[edit]

1. ^ ^abDaniels, Greg (2004). The Simpsons season 5 DVD commentary for the episode 'Homer and Apu' (DVD). 20th Century Fox.
2. ^ ^abcdeMirkin, David (2004). The Simpsons season 5 DVD commentary for the episode 'Homer and Apu' (DVD). 20th Century Fox.
3. ^Klein, Joshua (September 9, 2005). '1994 vintage `Simpsons' sets a tough standard – Homer's head houses DVDs'. Chicago Tribune. p. 7.
4. ^Mark, Kirkland (2004). The Simpsons season 5 DVD commentary for the episode 'Homer and Apu' (DVD). 20th Century Fox.
5. ^Siegel, Alan (September 26, 2013). 'Best Message Board Ever'. Slate. Retrieved August 30, 2019.
6. ^Silverman, David (2004). The Simpsons season 5 DVD commentary for the episode 'Homer and Apu' (DVD). 20th Century Fox.
7. ^'BBC Interview with David Silverman'. Retrieved 2007-08-17.
8. ^'Songs In The Key Of Springfield – Original Music From The Television Series'. Amazon.com. Retrieved 2009-03-31.
9. ^ ^abcMartyn, Warren; Wood, Adrian (2000). 'Homer and Apu'. BBC. Retrieved 2008-08-17.
10. ^Groening, Matt (1997). Richmond, Ray; Coffman, Antonia (eds.). The Simpsons: A Complete Guide to Our Favorite Family (1st ed.). New York: HarperPerennial. p. 134. ISBN978-0-06-095252-5. LCCN98141857. OCLC37796735. OL433519M..
11. ^'How They Rate'. St. Petersburg Times. February 18, 1994. pp. 11–12.
12. ^'Emmy Awards: 1994'. Internet Movie Database. Retrieved 2009-03-31.
13. ^Jacobson, Colin (2004-12-21). 'The Simpsons: The Complete Fifth Season (1993)'. DVD Movie Guide. Retrieved 2009-01-24.
14. ^Ditum, Nathan (March 29, 2009). 'The 20 Best Simpsons Movie-Star Guest Spots'. Total Film. Retrieved 2009-08-02.
15. ^Bromley, Patrick (2005-02-23). 'The Simpsons: The Complete Fifth Season'. DVD Verdict. Archived from the original on 2009-01-16. Retrieved 2009-01-24.
16. ^Suraf, Adam (December 18, 2004). 'The Simpsons: Season 5'. Dunkirkma.net. Archived from the original on February 18, 2009. Retrieved 2009-02-10.
17. ^Weir, Rich. 'Top 10: Simpsons Episodes'. Askmen.com. Retrieved 2009-03-30.
18. ^Gibron, Bill (December 23, 2004). 'The Simpsons – The Complete Fifth Season'. DVD Talk. Retrieved 2009-01-09.
19. ^Thomas B. Gold (2008). 'The Simpsons Global Mirror'(PDF). University of California Berkeley. Archived from the original(PDF) on 2009-04-07. Retrieved 2011-07-18.
20. ^Beard, Duncan (2003). Leaving Springfield: The Simpsons and the Possibility of Oppositional Culture. Wayne State University Press. pp. 286. ISBN0-8143-2849-0.
21. ^Cantor, Paul (2003). Gilligan Unbound: Pop Culture in the Age of Globalization. Rowman & Littlefield. p. 98. ISBN0-7425-0779-3.
22. ^Shakur, Tasleem; D'Souza, Karen (2003). Picturing South Asian culture in English. Open House Press. p. 170. ISBN0-9544463-0-5.

Simpsons Wrestling Kwik E Mart Worker

External links[edit]

• 'Homer and Apu' at The Simpsons.com
• 'Homer and Apu episode capsule'. The Simpsons Archive.
• 'Homer and Apu' at TV.com
• 'Homer and Apu' on IMDb

7-eleven Kwik-e-mart Locations